![falling hearts png gif falling hearts png gif](https://i.pinimg.com/originals/bc/e5/99/bce599f794406baa64f1c0578929eb63.gif)
Use conditional code to meet your subscribers’ email client specsĪnother solution is that you can target subscribers who use GIF-supporting email clients as well as those who don’t. If someone is making an awkward face in the first frame, your email will be awkward too. When your animated GIF starts with blank white space, that’s what subscribers will see. If you choose this option, what you want to avoid is an unsightly first frame. Use this in a pinch, but your users deserve better! It’s not bad advice, and it doesn’t require much extra work on your part, but it’s incredibly limiting and gives your subscribers a sub-par user experience. That’s the most commonly offered advice for dealing with email clients which don’t support GIFs. Make sure your call-to-action (CTA), or the most important information, is on the first frame of the GIF. Note: None of these solutions actually allow you to work around Outlook’s lack of GIF support, but they give you a way to create effective emails which are the same-same-but-different versions of their GIF-supported counterparts. Just one snag: your email recipients use a version of Outlook which doesn’t fully support GIFs. GIFS are great for email marketing, and your marketers are clamoring for them. GIF fallbacks for your Outlook subscribers
![falling hearts png gif falling hearts png gif](https://i.pinimg.com/originals/73/17/87/73178747bf3ae193afd39d70eabf666b.gif)
Use GIFs creatively in your email template to develop your visual brand identity and differentiate your email from your competitors. Stand out from the crowdĪny email marketer will tell you the secret sauce to click-throughs and conversion rates is getting your user’s attention and keeping it. Using a GIF in your email marketing is a powerful way to grab your reader’s attention, even if their eyes glaze over at your clever copy. We’re used to the social media onslaught, and our attention spans are usually one Tik-Tok video or Twitter GIF long. Check out the requirements for each client and see if a GIF might resolve your video issues. Not all clients support email GIFs, and not all clients support videos in emails. Replace videos that specific email clients don’t support We’d recommend sticking to one per email, though – you want to use GIFs tastefully and not overwhelm your subscribers. Don’t be afraid to use a GIF to lighten up your email template or add a little extra pizzazz. If plain text emails are the standard for boring, animated GIFs and videos lie on the other end of the spectrum. Here are some benefits of using GIFs in your emails: Give your email added personality
![falling hearts png gif falling hearts png gif](https://media1.tenor.com/images/c7323b974ea03520697e5b5d0bec3983/tenor.gif)
That said, GIF files are also quite large, and their 8-bit palette means you can expect some color reduction. They’re great for showcasing multiple products using less room or for calling attention to important information using animation. GIFs are an animated lossless format with an 8-bit color palette.
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But GIFs go above and beyond your regular static image. We’ve discussed supercharging your email campaigns with images and some best practices. Why should I use animated GIFs in my emails?īig brands are using GIFs to create effective email campaigns.
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Let’s take a look at why you should use GIFs in your emails, which email clients support GIFs, and how to ensure an ideal inbox experience – even in Outlook. So what’s the roadblock? Well, not all email clients, like Microsoft Outlook, fully support GIFs when they render your emails. Nice! Graphics Interchange Formats (GIFs) are an easy way of adding something fun to your digital marketing. Your email designer or email marketing colleague has approached you with a request: they want to include an animated GIF in their next email.